Jordan Lopez Training
I created this logo for an athletic trainer in San Francisco. He wanted a sleek, font-based logo, with the initials “JLT” seemingly connected. I got to work on drawing out a few Letters of my own using the pen tool on Adobe Illustrator. I choose to draw my own letters when creating font-based logos, because it allows me more freedom to transform and play with the shapes. The finished product was a collection of different color ways in the design of his choice.