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Norton Capital

I designed this logo for a real estate acquisition firm in Walnut Creek, CA called Norton Capital. They approached me with the idea that they wanted to use the Norton family crest as the basis for their logo. We went back and forth a couple times on the actual shape they wanted to use for the shield, and the colors that would be used. I gave them three different designs, the first of which was a more detailed and rendered design with gradients. The second design had no gradients, and I took the color out of the swords. The third and final design is similar to the second, but the details in the sword are missing, leaving three white silhouettes. I also played around with some typography, placing the initials of the company on either side of the middle sword.

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